Sales & marketing managers...

...and all of you responsible for selling complex product and service offerings.

Whatever your title, you're naturally striving for the same thing: "How do I increase short- AND long-term profitability per sale?"

And naturally, the better your sales & marketing materials, the more likely they will help you:

• Do everything required to decrease your cost per sale.
  (Whether it's: Getting your sales organization and/or channel partners engaged and up to speed more quickly; Helping your sales organization and/or channel partners spend their expensive time where it's most needed; Shaving off even a few weeks from an already-way-too-long sales cycle... )
• Achieve the most favorable pricing.
• Sustain the most favorable pricing!

And so — with thousands upon thousands and even millions of dollars that could be gained — there's a BIG difference between good sales & marketing materials and average ones.

"Yes," you say, "but why couldn't I write 'good' sales & marketing materials myself? After all, I know better than anyone why people should be interested in what I'm selling."

That you do. But translating what's in your head into a clear and compelling story "on paper"... into something that gets a variety of people excited about your products, your services, your company... it isn't easy. It takes time. Precision. Thinking and rethinking.

So you hire a skillful marketing writer to take on the heavy lifting.

Someone who will take pressure off you. Someone who knows what's required to "get it right." Someone as committed as you are to writing materials that will do the job they're supposed to (!), now and into the future.

Someone like me.

...and all of you who deliver sales & marketing expertise to business-to-business companies.

(All of you who help your clients accomplish everything above!)

You sell — or want to sell — copywriting services. But you don't want or need to keep extra copywriters (or any copywriters) on staff.

So you need someone you can plug into your team whenever you need him. Someone you can trust to deliver excellent work. Someone who will help you delight your clients that much more... bringing you more business.

Someone like me.