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Enjoy this selection of my projects. "Note" on Clients page applies.
More recent years I've addressed issues beyond marketing. I've worked in-house and better appreciate my clients' challenges. Crafting instructions for complex internal projects improved my writing. I also have experience writing internal-use-only salesforce reference documents.
Company description (Clean Air Advocates, 11/13)
Fold-out Brochure (San Francisco Dept. of the Environment / AAA, 4/08)
White paper (My own; original version published 6/07) "Marketing Communications as Product Development: Building the Portable Salesperson"
Sell sheet (Convergys Corporation, 4/07)
Three Brochures (Convergys Corporation, 12/06)
Sell sheet (Convergys Corporation, 5/06)
Website copy (Cal State East Bay Continuing Education, 1/06)
Website copy (Sentenium, 9/05)
Bylined article (MarketingProfs, 8/05) "Effective Marketing Copy: It's Not Just About Benefits"
Collateral piece (Industry Gems Research & Consulting, 10/04)
Website copy (Advenix, 6/04)
Fold-out Brochure (Nat'l Semiconductor Political Action Committee, 2/04)
Two bylined articles (WordBiz Report, 11/03) "Five Tips to Improve Conversion on Your Landing Page" "Q&A: Seven Tips to Craft a Downloadable White Paper"
Case study (Salesforce.com, 7/03)
Four Postcard mailers (Amos Press, Inc., 6/03)
Bylined article (WordBiz Report, 3/03) "Open Sesame: Creating Your Subject Line"
White paper (NetLine Corporation, 1/03)
Print ads (Amos Press, Inc., 12/02) To promote Coin World's online edition.
Newsletter article (NetLine Corporation, 9/02; article unbylined)
Print and Banner ads (Amos Press, Inc., 8/02) To promote Linn's Stamp News' online edition.
White paper and matching Promotional email (NetLine Corporation, 6/02)
Fold-out Brochure (Business Marketing Association, 5/02)
Collateral piece (NetHawk Interactive / NetLine Corporation, 5/02)
Two Promotional emails (Amos Press, Inc., 3/02)
Promotional email (Spectra Consulting, 1/02)
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