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I write sales & marketing materials for all stages of your sales cycle:
- Demand generation: Sales & marketing materials that help you acquire sales leads.
- Lead nurturing: Sales & marketing materials that help you keep sales leads in the fold and convert the right ones to truly "qualified" leads.
- More lead nurturing: Sales & marketing materials that help you keep qualified leads in the fold.
- Lead conversion: Sales & marketing materials that help you close the sale on the best possible terms.
- Customer retention: Sales & marketing materials that help you increase the lifetime value of a customer after the initial sale is closed.
As such, you can hire me to write materials that apply to some or all of those needs:
- Website copy
- Brochures and collateral (external)—the materials you want all the world to see
- Brochures and collateral (internal)—the documents that will meet the needs of your sales force and your distribution partners
- Promotional emails
- Landing pages
- Ads (from print to pay-per-click)
- Direct mail
- Sales letters
- White papers
- Press releases
- Audio & Video scripts
- Case studies
- Ghostwritten articles
- RFP responses
Even better: While you may be hiring me to write copy for one particular marketing piece, my intent is always to write copy and content you'll want to use or repurpose for other marketing pieces. Increasing that much more the value you get from what you pay me. For example, hire me to write your website copy and you then have copy you can use or adapt for a brochure, ad, or other piece.
Or, hire me to write your master selling message. Then you'll have copy you'll be able to use or adapt across ALL your marketing materials.
What do I mean by "master selling message"? It's copy that cleanly and clearly communicates 1) the customer need your company exists to meet, for each of your target audiences and overall; and 2) given that need, why a prospective customer should buy from your company specifically .
Not suprisingly, in doing this for you I like if possible to interview those who can offer the exact perspective I need. Such as: Your current or former customers. And your partners.
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