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Mike O'Sullivan Marketing Writer

Why You?
Why Me?



Why Me?

Big-Picture Approach

I'm a marketing writer who, most importantly, is a marketing thinker. Look at my portfolio and you'll see how I've helped companies describe multifaceted offerings in a way skeptical readers will absorb. I've done it across a variety of mediums.

Broad B2B Experience, Specific Experience with Sales/Marketing and HR Offerings

Given my focus on clients with complex product & service offerings, a variety of B2B companies have hired me. I have additional experience working with B2B companies that sell to sales & marketing departments and to human resources (HR) departments.

Sales & marketing offerings I've helped sell fall into the categories of: lead generation services; sales & marketing automation technology; market research services; research services for sales teams; email marketing services and technology.

HR offerings I've helped sell fall into the categories of: benefits administration; absence management; tax-advantaged benefits; recruiting management; compensation administration and analytical support; learning & training; business intelligence for HR.


Mike's work in the news:

ClickZ covers NetLine's lead generation success (July 2002)