Big-Picture Approach I'm a marketing writer who, most importantly, is a marketing thinker. Look at my portfolio and you'll see how I've helped companies describe multifaceted offerings in a way skeptical readers will absorb. I've done it across a variety of mediums. Broad B2B Experience, Specific Experience with Sales/Marketing and HR Offerings Given my focus on clients with complex product & service offerings, a variety of B2B companies have hired me. I have additional experience working with B2B companies that sell to sales & marketing departments and to human resources (HR) departments. Sales & marketing offerings I've helped sell fall into the categories of: lead generation services; sales & marketing automation technology; market research services; research services for sales teams; email marketing services and technology. HR offerings I've helped sell fall into the categories of: benefits administration; absence management; tax-advantaged benefits; recruiting management; compensation administration and analytical support; learning & training; business intelligence for HR. |
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