Hire me to write your sales & marketing materials... and watch MY words grow YOUR business.

My specialty? Business-to-business (B2B) companies that sell complex product and service offerings.

Companies that, like any, need to describe on paper what they do and why it matters in a clear and compelling way. In sales collateral, on their websites, in mail and email, across mediums and across stages of the sales cycle.

But for THEM — for their sales teams, for their channel partners, for everyone — it's, well, a little more challenging.

That's where I come in.

(Do you work for an agency that serves B2B clients? How I help you.)

"More than just a vendor, Mike is an integral member of my team. On every writing project I've given him he has delivered first-class work and, more importantly, results ... On top of all that, he's a pleasure to work with. I couldn't recommend Mike O'Sullivan more strongly."

Raechelle Drivon
Former VP, Marketing
NetLine Corporation

When your marketing communications meet the standard of "portable salesperson" you do more than help your sales force. You grow your sales force.

How does your sales force grow?

What's an illustration of a portable salesperson?

What does it take to build one?

How does the portable salesperson both confirm and tweak the way you may think about your marketing communications?

Read the white paper now

We business-to-business (B2B) sales & marketing professionals naturally feel our business-to-consumer (B2C) counterparts exist on a different planet.

But when you look at effective B2C and B2B copy side by side, you know what? The differences are often just cosmetic. (And not necessarily even that.)

The gears turning in the background are the same. The reasons they do their job WELL are the same.

In this analysis, I...

1. Explain three shared qualities between effective B2B and B2C copy.


2. Compare examples of B2B and B2C copy — examining how each accomplishes the same goals. (I examine three sets of examples.)


3. Sum up what this knowledge means to you!

Read the analysis now

You've heard it many times: if you want your marketing materials to do their job, you have to stress benefits, not features.

But back up...

With all the focus on "benefits" it's easy to forget that benefits don't work in a vacuum. Whenever you write copy, there's more you must always keep in mind....

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